Just GroupGen Voices

Gen X strikes a delicate balance between family responsibilities and personal passions. Here we explore how the different segments approach retirement, family bonds, and more.

Bisto bunch vs. Christmas lunch

On the whole, Gen X is family-oriented, though some segments like Anxious Planners and Cynical Fatalists tend to be more distant, with nearly 1 in 5 reporting their families aren't very close.

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Adventurous Achievers are nearly

5x more likely

to describe their family as close rather than distant.

Me time or we time?

Most of Gen X have no trouble balancing their personal and family commitments, but some segments such as Busy Short Termers and Cynical Fatalists do struggle.

39%

of Adventurous Achievers find it easy to strike the right balance between family time and personal pursuits.

22%

of Cynical Fatalists find it hard to balance family obligations with personal time.

Traditional family vs. progressive parenting

Gen X is somewhat divided on parenting structures with 24% favouring traditional households, while 30% believe non-traditional households offer equal benefits for children.

Anxious Planners are

1.4x more likely

to lean towards traditional structures

Progressively Engaged are

1.4x more likely

than the average to favour non-traditional households

Pastime passions meet Kodak moments

Gen X is nearly evenly split on how they plan to spend retirement too, with some focusing on hobbies and others on family.

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Busy Short Termers are more than

2x more likely

to focus on family over hobbies.

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Progressively Engaged are looking forward to

spending more time

on hobbies and interests in retirement than other segments.

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Anxious Planners and Cynical Fatalists

are more balanced

between hobbies and family.

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These Gen X insights are just the start. In our next release, we'll be exploring even more about Gen X's personality and their plans for the future. Share your details and we'll keep you in the loop.