Just GroupGen Voices

Gen X is divided on money. Some plan carefully, while others take a more hands-off approach. Here we’ll explore how each segment handles its finances, from spending to saving.

Money on the mind?

Over half of Gen X like to think about their finances, however, a quarter of this cohort prefer to put money matters on the back burner.

Pixel drawing of a woman with a thought bubble

Over half

of Comfortable Traditionalists and Adventurous Achievers

do like to think about their finances.

Pixel drawing of a man with a thought bubble

Nearly half

of Cynical Fatalists

don’t like to think about their finances.

Financial products: smooth sailing or rough waters?

Gen X is somewhat divided on finding the right financial products. While some struggle to identify solutions that fit their needs, others find the process relatively easy.

1 in 3

of Gen X find it difficult to locate financial products that meet their needs.

Adventurous Achievers are

1.85x more likely

to find the right solution than other segments.

Big spenders vs. savvy savers

When it comes to managing money, Gen X is divided between saving and spending. Over half are committed savers, while only a small group of spenders indulge their impulses.

In a room with 10 Gen X, 5 will be savers

Pixel drawing of 2 shopping bags

Only 2
will be spenders

Tight controls or loose reins

Financial habits vary greatly across Gen X. Some, like the Comfortable Traditionalists, keep a firm grip on their finances, while others, such as the Busy Short Termers, tend to be more relaxed, with less focus on long-term control.

Fewer than 1 in 5

Busy Short Termers prioritise financial control.

Want to go back
to the objects?

Explore more insights >

Like what you see?

Download infographic

Pixel drawing of a floppy disc
Excited for more Gen X insights?Register now.
Excited for moreGen X insights?Register now.

These Gen X insights are just the start. In our next release, we'll be exploring even more about Gen X's personality and their plans for the future. Share your details and we'll keep you in the loop.