Just GroupGen Voices

From high-energy adventurers to laid-back couch dwellers, Gen X approaches fitness in many ways. Whether they're cycling, swimming, or streaming Netflix in the sauna, each segment has a unique relationship with exercise.

Breaking a sweat or Breaking Bad marathon

Gen X splits into two fitness camps – a quarter spend more than 4 hours exercising a week, while others are more comfortable on the couch.

Adventurous Achievers are nearly

5x more likely

to exercise 4+ hours weekly compared to Cynical Fatalists.

Pools, pitches, and pigeon poses

Gen X engages in a range of workouts from a simple jog to a fitness class. Adventurous Achievers are the most active group, participating in cycling, swimming and jogging.

Over 1 in 4

of Gen X prefer swimming over other forms of exercise.

1 in 10

of all Gen X regularly zen out their yoga mats.

Private gyms or Leisure centres?

About a quarter of Gen X has access to a gym or leisure centre, where they typically swim or work out. As the most exercise-conscious segment, 26% of Adventurous Achievers have access to a private gym.

Pixel drawing of three people running on treadmills

Cynical Fatalists are

1.7x less likely

to use a gym compared to the average Gen Xer.

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These Gen X insights are just the start. In our next release, we'll be exploring even more about Gen X's personality and their plans for the future. Share your details and we'll keep you in the loop.