Just GroupGen Voices

Does Gen X hold diverse perspectives on political and social issues? You bet! With a mix of conservative and liberal viewpoints, this is generally an outward looking bunch with an overwhelming majority feeling there’s a lot Britain can learn from the rest of the world. Read on to hear more.

Conservative vs. liberal

Gen X families are almost evenly divided when it comes to political values. Comfortable Traditionalists, Anxious Planners and Cynical Fatalists are more likely to describe their family as conservative while, unsurprisingly, the Progressively Engaged and Adventurous Achievers have families with more liberal attitudes.

Anxious Planners are

2.3x more likely

to identify their family as conservative than liberal.

People protesting

Adventurous Achievers are

1.5x more likely

to describe their families as liberal compared to other segments.

Is Britain teaching or learning from the world?

Gen X overwhelmingly believes Britain has much to learn from other countries. Gen X is over 2x more likely to believe that Britain has more to learn from the rest of the world than vice versa, with this sentiment particularly strong among the Progressively Engaged (36%).

Picture Frames

25%

of Comfortable Traditionalists think Britain has much to learn from other countries.

Should benefits be easy access?

When it comes to state welfare, Gen X's opinions lean toward easier access, but there's a noticeable divide. The Progressively Engaged are the most supportive, with 31% favouring easier access to state benefits whereas Anxious Planners take a stricter stance.

Street sign labelled 'Easy Street'

Progressively Engaged are

3x more likely

to support easy access to benefits.

Street sign labelled 'Hard Highway'

Anxious Planers are

1.7x more likely

to favour tougher access to welfare.

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These Gen X insights are just the start. In our next release, we'll be exploring even more about Gen X's personality and their plans for the future. Share your details and we'll keep you in the loop.