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Welcome to Gen Voices, where we uncover the unique stories that define the generations. Currently, we're laser-focused on all things Generation X. So, if you're looking to be served up insights into the fascinating segments that make up this diverse cohort, you're in the right place.
Meet the many faces of Gen X
Think you know Gen X? Our research will make you think again. We've identified six segments and uncovered never-before-seen insights into their lifestyles, behaviours and financial status.
Wealthy, ambitious, liberal minds who value health, family, and social issues like climate change. They're outgoing, love adventure, and stay active.
Financially comfortable introverts who value tradition, health, wealth, and family. They prefer stability and familiar activities over spontaneity.
Younger, full-time workers who prioritise family and work-life balance over future planning or social engagement. They focus on possessions rather than experiences.
Socially conscious and left-leaning, they prioritise adventure and self-improvement over family time. Despite modest income, they aim to make a positive impact on society.
Low-income and introverted, they save rather than spend and are pessimistic about retirement. Likely to have health issues, they lead a basic, quiet life, dictated by financial constraints.
In poor health and finances, they are mostly unemployed, younger, and female, with conservative values. They prioritise immediate gratification over planning, with little interest in change, travel, or new experiences.
Dive Into OurGen X Scrapbook
Geography and demographics: meet Gen X. Have a rummage through our scrapbook to see where they’re at.
Unlock the multi-facetedminds of the latchkey kids
Explore our infographics through the objects below to reveal unique insights into every aspect of their lives from financial facts to yoga mats.
WhichGen Xsegmentare you?
Answer a few questions and discover which segment you share the most similarities with.
Find out nowThese Gen X insights are just the start. In our next release, we'll be exploring even more about Gen X's personality and their plans for the future. Share your details and we'll keep you in the loop.
Grab those reading glasses and have a look at our latest Gen X blog posts.
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