The full pictureon boomers
Boomers. They walk around, being judgemental, complaining about young people and hoarding all the wealth...supposedly. But, as is so often the case, the truth is not that simple. Our new research reveals a far more nuanced, thought- provoking picture. Come and take a look.
The Cultural Hobbyist
in the art gallery with
a cappuccino...the
Prudent Traditionalist
watching TV in their
favourite armchair.
And the rest! Get to
know the six faces
of your Boomer
audience.
Dip into our pick'n'mix
of audience segments
to find your sweet spot.
It's not only about the Boomers.
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Boomers turned it up.
Generation X turned it sideways.
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