Breaking a sweat or Breaking Bad marathon
Gen X splits into two fitness camps – a quarter spend more than 4 hours exercising a week, while others are more comfortable on the couch.
Adventurous Achievers are nearly
5x more likely
to exercise 4+ hours weekly compared to Cynical Fatalists.
Pools, pitches, and pigeon poses
Gen X engages in a range of workouts from a simple jog to a fitness class. Adventurous Achievers are the most active group, participating in cycling, swimming and jogging.
Over 1 in 4
of Gen X prefer swimming over other forms of exercise.
1 in 10
of all Gen X regularly zen out their yoga mats.
Private gyms or Leisure centres?
About a quarter of Gen X has access to a gym or leisure centre, where they typically swim or work out. As the most exercise-conscious segment, 26% of Adventurous Achievers have access to a private gym.
Cynical Fatalists are
1.7x less likely
to use a gym compared to the average Gen Xer.
